NURILENS: Where Fashion, Function And Meaning Collide
In 2020 Juliette Nelson took flight into entrepreneurship with her luxury eyewear brand of NURILENS. She was given purpose and instilled that purpose into her passion for fashionable eyewear. Juliette is a visionary who also curated a product line that also serves to function for eyewear protection.
Her eye for fashion helped her craft unique wooden designs and safe lenses that have bluelight filters. Her grind produces meaningful accessories that serves many purposes for its consumers. Her vision clearly merged fashion, function and meaning into a luxurious brand. The small business CEO shared her passion, inspiration and keys to success below:
What inspired your luxury eyewear brand?
“I honestly, love glasses. Prior to launching the brand, I had about 15-20 pairs of frames. When I launched my first company, JUNURI, in 2018, I remember [jokingly] praying and telling God that the next pair of frames I purchased would be what I designed. The rest is history.”
What fall trends are you seeing in eyewear?
“I am seeing more round and metal frames from a fashion and styling perspective. I find that peple pair them well with their fall clothing ensembles.”
COVID forced many brands to pivot. How did you maintain successful entrepreneurship during these times?
“While NURILENS begin in the fall of 2020 when COVID had already begun shifting life as we knew it; what I found was most effective with my other businesses as well as in launching NURILENS was flexibility and a willingness to understand. I had to maintain a posture of wanting to understand how my customer’s needs shifted with the times and proactively strategize on how I could best meet their needs. This sometimes meant pushing back certain releases to prioritze others or identifying ways I could collect more data to understand my customers’ sentiments.”
Juliette’s vision is clear and concise. She understood the assignment and we can all fashionably enjoy NURILENS today. Connect with Juliette Nelson of NURILENS by visiting the following:
www.nurilens.co
Instagram & Facebook: @nurilens
Writer C. Scott is a mom, authorpreneur and social worker. Follow her writing as @curls_coils.
Photo Credit: Demas Photography and Hylens Photography